What should be your Joint Venture Goals?

As with most things in life, when you know what your goals are, then your chances of success improve. Having the right approach to joint ventures is essential. It can’t just be about benefits to your business. It needs to be a win-win for everyone involved. Know what...

Understanding the Lifetime Value of a Customer

If you are really serious about growing your business there is one simple question you need to ask yourself: What is a customer really worth to you over their lifetime? Sales revenue is important, but don’t forget that it is customers that are bringing you that sales...