Direct Mail Ideas that Work

Over the years many people have developed a negative reaction to direct mail. This is exactly one of the reasons that you need to get really creative. Your letter can’t just be another sales letter to be discarded in the dust bin. It needs to be eye catching and...

Tapping Into Your Customers Thought Process

It’s not enough to simply know what your customers want, and what the demographics say they value. To truly connect with and attract new customers you need to get inside their heads. Find out how they think, how they feel. What captures their interest, and what do...