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The One Sure Way to Increase Your Profits – Add Value

by Administrator | Oct 27, 2014 | How to Target Market, Target Market

Want to know how to grow your business and profits? Let me ask you this: What do your products or services do for your customers to make their life easier or better? What value do you add to your customers? You may know what you think makes your products or services...

Why is it Important to Test your Marketing and Advertising?

by Administrator | Dec 2, 2013 | Business Marketing, Target Market

Think about this. When you are making a large purchase do you ever sign on the dotted line before testing the product? Would you buy a luxury car before taking it for a drive? Would you buy a house before walking through the house checking for cracks or plumbing...

What’s the Difference between a Cold List and a Warm List?

by Administrator | Sep 30, 2013 | Qualifying Customers, Target Market

One of the most important aspects of business is to build up your client list. Ideally you would like your client list to be of people that have bought from you or have an interest in your product. Unfortunately if you want your business to grow then at some stage you...

How to Ensure Your Email Campaign Gets a Great Response

by Administrator | Jul 22, 2013 | Business Marketing, Target Market

In the past few weeks I have received a couple of emails from people offering their products and services to me.  Generally speaking I am not a fan of unsolicited emails I feel it is much better for people to “opt-in”.  That said, I have occasionally sent...

Key Questions to help you create Successful Adverts

by Administrator | Sep 28, 2011 | Advertising, Marketing, Selling, Target Market, Uncategorized

Creating good adverts can take some effort and practise. And if you get it wrong it can end up costing you money without delivering any return. No one wants to invest in advertising that isn’t working, so how do you make sure that it does? Simply by asking yourself...

Creating Adverts that give you More Than Your Money’s worth

by Administrator | Feb 8, 2011 | Advertising, Selling, Target Market, Uncategorized

What are your adverts really doing for your business? Most people will immediately say that they are bringing you sales, but are they really? Advertising experts will tell you that it is important to get your brand out there, and that is true. But a brand isn’t worth...
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